The Western Cape’s tourism sector has experienced a significant boost in 2025, with 1.5 million international visitors spending nearly R26 billion, according to new data from South African Tourism. This accounts for roughly a quarter of South Africa’s total international tourism revenue for the year, underscoring the province’s position as a leading destination on the continent.
International arrivals grew by 11.1%, indicating a strong post-pandemic recovery and sustained global demand. Western Cape Minister of Agriculture, Economic Development and Tourism, Ivan Meyer, said the results reflect both growth and strategic intent within the sector. “The Western Cape’s tourism performance in 2025 confirms that our province remains a top choice for both international and domestic travellers,” Meyer stated.
Tourism Growth and Resilience
The province’s tourism appeal continues to draw high-value long-haul travellers, with the United Kingdom and Germany maintaining their status as the top source markets. Domestic tourism also showed strong gains, with approximately four million overnight trips recorded in 2025, a 15.4% increase. The Western Cape further achieved the highest average domestic spend per overnight trip in the country, at R3,172.
Recognition on the Continental Stage
The sector’s growth was also matched by recognition on the continental stage during World Travel Market Africa, where several Western Cape organisations were honoured at the 2026 Responsible Tourism Awards. Among the top achievers were the V&A Waterfront Academy and the Table Mountain Aerial Cableway Company, both receiving Gold Awards for excellence in skills development and environmental management.
Unexplored Cape Town earned a Silver Award for community-based tourism, while the Cape Tourist Guides Association was named “One to Watch.” Township & Village, a Stellenbosch-based initiative, was also recognised for promoting community-driven tourism that keeps economic benefits within local areas. Meyer said the awards highlight a shift towards inclusive tourism models.
- V&A Waterfront Academy: Gold Award for skills development
- Table Mountain Aerial Cableway Company: Gold Award for environmental management
- Unexplored Cape Town: Silver Award for community-based tourism
- Cape Tourist Guides Association: “One to Watch”
- Township & Village: community-driven tourism initiative
Despite the strong performance, the provincial government acknowledged ongoing pressure on domestic travel spending nationally. In response, authorities plan to refine tourism strategies to strengthen resilience and broaden economic impact. Key priorities include promoting value-for-money travel, expanding tourism beyond major hubs, and supporting responsible tourism practices that create jobs and protect cultural and environmental assets.
For more information on South Africa’s tourism industry, visit the Wikipedia page on tourism in South Africa.
